Blog
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Shot Craft
Specified Lens Tests
Looking at more specified testing techniques that examine particular characteristics of a given lens.
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Letter From the President
Letter From the President: The Decisive Moment
Photography remains the root technology of cinematography, and one of the best tools for teaching cinematography.
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Shot Craft
The Art of the Ad
“On commercials, I get the chance to cut my teeth on different tools and techniques in a short period of time.” Leading cinematographers discuss their short-form work.
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Letter From the President
Letter From the President: Looking to the Future
Many members of the ASC, whether new or established, are cinematographers of TV commercials.
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Storaro Muses - An Illustrated Video
A discussion with cinematographer Vittorio Storaro and his lighting designer daughter, Francesca Storaro. We discuss The Muses of Light, an innovative series of LED luminaires developed in collaboration with De Sisti -- and other lighting topics.
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Shot Craft
The Generic Lens Test
Testing of this kind — which is adaptable to many different types of equipment — is part of how you build your mental Rolodex of tools.
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Letter From the President
Letter From the President: The Art of Light
“Light transports viewers into those imaginary worlds they know do not exist but believe in anyway.”
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Letter From the President
Letter From the President: The [Virtual] Production Future
“While the technology of VP is recent, the idea of in-camera compositing is as old as moviemaking itself.”
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