Blog
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Shot Craft
The Art of the Ad
“On commercials, I get the chance to cut my teeth on different tools and techniques in a short period of time.” Leading cinematographers discuss their short-form work.
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Letter From the President
Letter From the President: Looking to the Future
Many members of the ASC, whether new or established, are cinematographers of TV commercials.
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Shot Craft
The Generic Lens Test
Testing of this kind — which is adaptable to many different types of equipment — is part of how you build your mental Rolodex of tools.
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Letter From the President
Letter From the President: The Art of Light
“Light transports viewers into those imaginary worlds they know do not exist but believe in anyway.”
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Letter From the President
Letter From the President: The [Virtual] Production Future
“While the technology of VP is recent, the idea of in-camera compositing is as old as moviemaking itself.”
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Shot Craft
Analyzing a Script
Many cinematographers will testify that they try not to visualize the script on the first read. Instead, they will distill the script to the essence or heart of the story.
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Letter From the President
Letter From the President: One Big Planet
“It is worth noting that the ASC is an international organization with members in dozens of countries, as well as the first such organization devoted to cinematography.”
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Letter From the President
Letter From the President: Creation of the Image
“Much will change as a result of 2020. Some things will disappear, others will return modified by lessons learned during these past months: different, but better.”
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