Sony Partners with USC

The partnership will bring the latest Sony Imaging equipment to USC cinema students and also provide them with a virtual-production studio.

Pictured (from left): Brad Kean, director, digital media and technology, USC School of Cinematic Arts; Kevin O’Connor, senior director, New Media Business, Sony Electronics; Dan Perry, manager, Professional National Accounts, New Media Business, Sony Electronics; Neal Manowitz, president and COO, Sony Electronics; Elizabeth M. Daley, dean, USC School of Cinematic Arts; Meri Weingarten, director of media and technology, USC School of Cinematic Arts; Theresa Alesso, president, Imaging Products and Solutions of Americas, Sony Electronics.

Sony Electronics Inc. and the University of Southern California School of Cinematic Arts have announced a new partnership that will add the latest Sony Imaging equipment to the university’s course curriculum and provide cinema students with a virtual-production studio.

Sony will make its Venice 2, PXW-FX9, FX6 and Alpha cameras available to USC students, along with creative tools such as Pro Audio, high-resolution displays and access to cloud services. Sony will utilize this partnership to help develop and improve their products and services based on feedback from USC students and faculty.  

Additionally, USC will install a Sony Virtual Production Studio featuring Sony’s Crystal LED B-series displays this summer, enabling students to learn the basics of VP beginning in fall 2022.

Sony has also donated $2 million to support this new partnership.

“Sony’s products are the leading-edge technologies that drive ideas, inspire creativity and inform the future of cinematic education,” says Elizabeth M. Daley, dean of the USC School of Cinematic Arts. “Our students are the future creative leaders of our industry, and this partnership will help give them the tools they need to fully realize their education goals and creative ideas.”

“We’re thrilled to establish this strong partnership with the USC School of Cinematic Arts, one of the best film schools in the world,” says Theresa Alesso, president, Imaging Products and Solutions Americas, Sony Electronics Inc. “Through this collaboration, we look forward to fueling creativity for the next generation of filmmakers and seeing the ways in which their art shapes the cinema industry for years to come.” 

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