Lisa Harp Positioned As President Arri Rental US Camera

Arri creates a new role in the organization to further develop the expansion of camera solutions such as the Alexa 65.

Lisa Harp has been appointed President of Arri Rental US Camera. It’s a brand-new role created specifically to address the continued growth of Arri Rental in the North American market. Further establishing Arri Rentals’ camera division in Hollywood and the US, the company offers camera, lighting and grip solutions through seven brick-and-mortar facilities in North American, as well as nine additional throughout the UK and Europe.

Prior to her position at Arri Rental, Harp worked for Panavision for 27 years, becoming Vice President and General Manager at Panavision Hollywood. “Based out of the Los Angeles office, Harp will be responsible for overseeing all camera rental operations in North America,” according to Arri's press release, “developing new opportunities, building relationships and ensuring a coordinated business across the group’s various facilities in the region.”

The new Prime DNA lenses for the Alexa 65.

In addition to being the exclusive supplier of the Alexa 65, Arri Rentals carries four dedicated lens lines for the digital production camera; the Prime 65, the Vintage 765 (a design from the 65mm Arri 765 film camera) and their latest two new families of large-format glass, the Prime DNA and the Prime 65 S series. These latter two were announced at the 2016 Camerimage Film Festival. 

That announcement included news that six additional models have been added to the Prime DNA series, including a 28mm (T2.8), 35mm (T2.3), 45mm (T2.3), 50mm (T2), 60mm (T2) and a 65mm (T1.6). Thor: Ragnarok, War for the Planet of the Apes and Solo: A Star Wars Story are a few of the recent projects that used the Alexa 65. 

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