Fujifilm to Show VP, AR Solutions at NAB

In partnership with Mo-Sys and APG Media, the company will showcase its latest lens technologies designed to facilitate virtual production and augmented-reality workflows.

Fujifilm North America Corp., Optical Devices Division, will showcase its latest lens technology facilitating virtual-production and augmented-reality technologies in partnership with Mo-Sys and APG Media at the 2022 NAB Show in Las Vegas April 23-27.

“We look forward to not only connecting with our industry colleagues in person at NAB 2022, but also exhibiting our world-class lens range with this critical group of industry experts,” says Stosh Durbacz, national sales manager, Fujifilm North America Corp., Optical Devices Division. “We are also excited to bring attendees into the world of VP and AR on site by displaying and demonstrating products designed to improve production workflows.”

Using Fujinon broadcast and cinema lenses with Mo-Sys StarTracker camera-tracking technology and a state-of-the-art 1.5mm-pixel-pitch LED wall from APG Media, Fujifilm will showcase an end-to-end LED production workflow, highlighting the benefits of designing a solution specifically for cinema and broadcast VP.

“More than ever, and within the last two years especially, VP and AR have proven to be an important part of our industry,” says Durbacz. “We are proud to partner with Mo-Sys and APG to educate the NAB Show community about the technology and capabilities that accommodate the needs of this emerging market segment.”

Fujinon product debuts at NAB will include: the UA107x8.4AF lens (placed on a Mo-Sys U50 Remote Head); large-format Premista Series cinema lenses with new Chrosziel Drive Unit and Zeiss eXtended Data; portable broadcast zooms equipped with S10 digital drive units to support modern remote and robotic shooting needs; the UA125x8 4K-compatible broadcast lens; the UA46x9.5 portable 4K broadcast lens with Super 35 Musashi expander, and updated zoom and focus controllers for Fujinon box and portable lenses.

All demonstrations will take place on site at Fujifilm’s booth (C6127) in the Central Hall. 

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