Disguise, ROE Visual Announce Partnership

The companies, whose relationship began in 2017, will team to expand extended-reality showrooms and virtual-production studios around the world.

Disguise and ROE Visual have announced they will team to expand extended-reality showrooms and virtual-production studios around the world.

Disguise’s XR workflow allows teams to render photorealistic graphics content from engines such as Unreal Engine on LED surfaces developed by companies such as ROE Visual. With camera-tracking technology, these graphics can then be displayed in camera as real-time, 3D, photorealistic environments. Applications for this technology include television broadcasts, films and fixed installations.

ROE Visual and Disguise workflows have played a part in immersive, real-time productions around the world, including TV Azteca’s coverage of the 2020 Tokyo Olympic Games, Billie Eilish’s live-streamed Where Do We Go concert, Nissan’s “Thrill” commercial and Katy Perry’s performance at the 2020 American Idol finale.

The new partnership will see ROE Visual LEDs powering the expansion of Disguise offices, including its XR stages launching in Beijing, Seoul, New Zealand and Hong Kong, later this year. In turn, Disguise will employ its XR workflow to run ROE Visual showrooms in the U.S., the Netherlands and Japan.

Disguise’s XR stages in London and Los Angeles have used ROE Visual LED volumes exclusively since 2017. 

“Disguise and ROE Visual’s shared history and commitment to producing cutting-edge technology that empowers users to bring unforgettable experiences to life means that this partnership will further expand the global reach of XR and VP studios,” says Fernando Kufer, CEO of Disguise. “It will be exciting to see what our partnership brings to the worldwide creative community.”

Follow Disguise on Facebook, Twitter and Instagram.

Follow ROE Visual on Facebook, Twitter and Instagram.

Keep up with American Cinematographer on Facebook, Twitter and Instagram.


Subscribe Today

Act now to receive 12 issues of the award-winning AC magazine — the world’s finest cinematography resource.

Print Edition   Digital Edition
October 2022 AC Magazine Cover September 2022 AC Magazine Cover August 2022 AC Magazine Cover