New Products

Canon Announces EOS R7, R10

With the cameras’ release, Canon will also release two RF-S lenses optimized to work with the smaller APS-C sensor size.

ASC Staff

With the cameras' release, Canon will also release two RF-S lenses optimized to work with the smaller APS-C sensor size.

Canon U.S.A., Inc., has announced the EOS R7 and EOS R10 cameras, the first EOS R-series models with an APS-C imaging sensor.


In tandem with the cameras’ release, Canon will also release two RF-S lenses, the first in a new lens series optimized for the smaller APS-C sensor size. The RF-S18-45mm (F4.5-6.3) IS STM and RF-S18-150mm (F3.5-6.3) IS STM will be the standard zoom lenses for the R7 and R10; they can also be used with any R-series camera.


The R7 camera is ideal for those seeking to upgrade travel and family photos while exploring new creative possibilities. The R10 camera is suited to content creators looking to capture high-quality action videos and images of sports, wildlife and motorsports. Both models provide enhanced video functions and accessories, such as the new multifunction shoe with the R7. 



The cameras also feature: 32 million pixels (R7) and 24 million pixels (R10) APS-C size image sensor; autofocus subject detection inherited from the EOS R3; up to 15 fps mechanical shutter; up to 7 stops Coordinated Image Stabilization; dual memory-card slots (R7 only); full-width 4K video recording at 60p (R7 only), 30p and 24p, and up to 30 fps with electronic shutter (R7 only). 


With the new RF-S 18-45mm lens, users will experience a field of view equivalent to 29-72mm lens coverage on a full-frame camera. 



The RF-S18-150mm lens is a longer-range standard zoom, equivalent to 29-240mm lens coverage on a full frame.



Canon will begin shipping all four products later this year. 


The R7 camera body will list for $979.99; the R10 camera body will list for $1,379; the RF-S18-45mm lens will list for $299.99, and the RF-S18-150mm lens will list for $499.99. 


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