March 2024
SMPTE Reports on “Artificial Intelligence and Media”
In a recent episode of the American Cinematographer Podcast, ASC museum curator Steve Gainer, ASC, ASK waxes philosophical on previous upheavals in the motion-picture industry over the past 100 years, such as the introduction of sound, color and HD technologies (to say nothing of television or streaming): “I think it’s important for people, just like we’ve evolved over the past, to pay attention and look at what’s about to happen and be a part of it.” Empowering cinematographers to make the most of the latest technologies at their disposal is the prime directive of the ASC Motion Imaging Technology Council (MITC, pronounced “my-tech”), chaired by Curtis Clark, ASC along with Michael Goi, ASC, ISC, Wendy Aylsworth, and Associate Member Jay...more