The Australian postproduction facility is expanding its media-management and storage capabilities to meet growing demand.
Located in Brisbane, 3P produces creative content for brands such as Isuzu Motor Co., Subway and Allianz across broadcast, digital and social channels. EditShare, which is headquartered in Massachusetts and has offices in Los Angeles, the United Kingdom and Australia, builds network-shared storage and media-management solutions powering smart workflows for the entertainment industry.
“Our business has reached a point where we need to utilize advanced tools to refine our service offering and delivery,” says Haley McDonald, founder and managing director of 3P. “EditShare workflow solutions and Adobe creative tools have enabled us to make those advancements across our business and deliver a superior level of service.”
3P upgraded its EditShare environment to facilitate traditional editorial campaigns and the growing number of fast-turn projects targeted for social and other marketing channels. The EditShare media foundation connects the facility’s creative tools, including Adobe Premiere Pro and After Effects, Avid Pro Tools, Autodesk Maya and Flame, DaVinci Resolve, Nuke, and Maxon’s Cinema 4D, creating an integrated ecosystem that optimizes post workflows. The 3P team of compositors, editors and colorists can efficiently collaborate on projects utilizing Flow and EFS to manage file sharing, asset tracking, file formats and package delivery for multiple channels.
“Increasingly, client requests are project-specific rather than a campaign,” McDonald notes. “While the content still needs to be delivered across all channels, it has a short shelf life and smaller budget; the pace from start to finish is accelerated. With our expanded EditShare installation, we have a content-factory workflow that gives our clients a first-class experience that meets both their tight timeline and budget requirements.”
Adding AirFlow, EditShare’s remote media-management solution, to the workflow allowed 3P to offer a “content warehouse” service to its clients. Clients can log in from anywhere, browse through content at their convenience, review work in progress and submit changes. All content is stored on the EFS storage platform, maintained by 3P. It also enables remote collaboration, which was key during Covid-19 pandemic restrictions.
“EditShare is designed to make it easier for customers like 3P to collaborate with their clients from anywhere,” says Paul Hayes, EditShare’s regional sales manager for Asia. “3P houses all of their content, and clients simply log in, browse and give direction. EditShare speeds up the entire workflow, enabling 3P to create space and scale their business in new directions while creating a more personalized service for their clients.”